HITAKER ASSOCIATESW
LONDON, December 15 /PRNewswire/ -- Deregulation of the UK Directory Enquiry (DQ) market in 2003 offered tremendous lessons to directory providers in Europe and beyond. One of the biggest lessons learned is that the development and execution of a sound strategy is critical to success in this market. Companies with sound strategies and execution have survived and thrived -- one successful global directory provider is even planning a 700 M GBP public offering. Companies with poor strategy and execution have struggled, and many have failed.
The fourth European Directory Marketplace Conference (EDM04) will be held in London at the elegant Copthorne Tara Hotel in Kensington, London, on February 16-17, 2004.
According to Stuart M. Whitaker, President of Whitaker Associates, " Anyone competing in-or considering competing in-this market should attend this conference in order to fully understand this market's sophistication and complexity."
The major themes of this conference are:
First: Lessons to be learned from the UK experience. The "UK experience" offers tremendous insight into what works well and what doesn't work well in this market.
Second: What new products and services are evolving? The directory market is experiencing rapid change with the development of new services, ranging from automated speech, to web directory access, to location based service, to enhanced information access, to mobile services, and more.
Third: What new markets are developing? Directory markets are evolving at different rates in different locations, and we will be looking at new geographic opportunities.
Fourth: What is happening in the wireless DQ market, and what can be done to accelerate development of this market?
BT Wholesale Directory Solutions (www.btdirectorysolutions.com), an independent business within BT Wholesale Services & Solutions, has signed on as a Platinum sponsor of this conference.
Other industry leading directory participants that have signed on as Silver sponsors for this conference include: InfoNXX (www.infonxx.com) Information Services Extended, Inc. (ISx, Inc.) (www.isxinc.com), Phonetic Systems (www.phoneticsystems.com), ScanSoft Inc. (www.scansoft.com), varetis AG (www.varetis.com), and VoltDelta (www.voltdelta.com).
For further information about or to register for this conference, please visit www.whitaker.com, or contact Stuart M. Whitaker at +1-703-506- 1220 or info@whitaker.com.
Whitaker Associates is a leading consulting organization in the global Directory Services marketplace. Whitaker Associates seeks to assist in the development of free market systems worldwide through conferences, publications, and consulting.
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