WHITAKER ASSOCIATES
London
10 December 2003

European Directory Marketplace Conference (EDM04) to Focus on Delivering Customer and Shareholder Value in the Hypercompetitive European Directory Market

Deregulation of the UK Directory Enquiry (DQ) market in 2003 offered tremendous lessons to directory providers in Europe and beyond.  One of the biggest lessons learned is that the development and execution of a sound strategy is critical to success in this market.  Companies with sound strategies and execution have survived and thrived--one successful global directory provider is even planning a 700 M GBP public offering.  Companies with poor strategy and execution have struggled, and many have failed.

The fourth European Directory Marketplace Conference (EDM04) will be held in London at the elegant Copthorne Tara Hotel in Kensington, London, on February 16-17, 2004.

According to Stuart M. Whitaker, President of Whitaker Associates, "Anyone competing in-or considering competing in-this hypercompetitive market should attend this conference in order to fully understand this market's sophistication and complexity."

The major themes of this conference are:

First:  Lessons to be learned from the UK experience. The "UK experience" offers tremendous insight into what works well and what doesn't work well in this market.

Second:  What new products and services are evolving? The directory market is experiencing rapid change with the development of new services ranging from automated speech to web directory access to location based service to enhanced information access to mobile services and more.

Third:  What new markets are developing? Directory markets are evolving at different rates in different locations, and we will be looking at new geographic opportunities.

Fourth:  What is happening in the wireless DQ market, and what can be done to accelerate development of this market?

BT Wholesale Directory Solutions (www.btdirectorysolutions.com), an independent business within BT Wholesale Services & Solutions, has signed on as a Platinum sponsor of this conference.

Other industry leading directory participants that have signed on as Silver sponsors for this conference include: InfoNXX (www.infonxx.com), Information Services Extended, Inc. (ISx, Inc.) (www.isxinc.com), ScanSoft Inc. (www.scansoft.com), varetis AG (www.varetis.com), and VoltDelta (www.voltdelta.com).

For further information about or to register for this conference, please visit www.whitaker.com or contact Stuart M. Whitaker at  +1 (703) 506-1220 or info@whitaker.com.

Whitaker Associates is a leading consulting organization in the global Directory Services marketplace. Whitaker Associates believes that the free market system is the most effective way to organize production and distribution and seeks to assist, through conferences, publications, and consulting, in the development of free market systems worldwide.


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