HITAKER ASSOCIATESW
Deregulation of the UK Directory Enquiry (DQ) market in 2003 offered
tremendous lessons to directory providers in Europe and beyond. One of the
biggest lessons learned is that the development and execution of a sound
strategy is critical to success in this market. Companies with sound
strategies and execution have survived and thrived--one successful global
directory provider is even planning a 700 M GBP public offering. Companies
with poor strategy and execution have struggled, and many have failed.
The fourth European Directory Marketplace Conference (EDM04)
will be held in London at the elegant Copthorne Tara Hotel in Kensington,
London, on February 16-17, 2004.
According to Stuart M. Whitaker, President of Whitaker Associates, "Anyone
competing in-or considering competing in-this hypercompetitive market should
attend this conference in order to fully understand this market's sophistication
and complexity."
The major themes of this conference are:
First: Lessons to be learned from the UK experience. The "UK
experience" offers tremendous insight into what works well and what doesn't work
well in this market.
Second: What new products and services are evolving? The directory market
is experiencing rapid change with the development of new services ranging from
automated speech to web directory access to location based service to enhanced
information access to mobile services and more.
Third: What new markets are developing? Directory markets are evolving at
different rates in different locations, and we will be looking at new geographic
opportunities.
Fourth: What is happening in the wireless DQ market, and what can be done
to accelerate development of this market?
BT Wholesale Directory Solutions (www.btdirectorysolutions.com),
an independent business within BT Wholesale Services & Solutions, has signed on
as a Platinum sponsor of this conference.
Other industry leading directory participants that have signed on as Silver
sponsors for this conference include: InfoNXX (www.infonxx.com),
Information Services Extended, Inc. (ISx, Inc.) (www.isxinc.com),
ScanSoft Inc. (www.scansoft.com), varetis
AG (www.varetis.com), and VoltDelta (www.voltdelta.com).
For further information about or to register for this conference, please visit www.whitaker.com or contact Stuart M. Whitaker at +1 (703) 506-1220 or info@whitaker.com.
Whitaker Associates is a leading consulting organization in the global Directory Services marketplace. Whitaker Associates believes that the free market system is the most effective way to organize production and distribution and seeks to assist, through conferences, publications, and consulting, in the development of free market systems worldwide.
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