WHITAKER ASSOCIATES
Washington DC
27 January 2003EDM03 Special Session to Focus on New Directory Services
Is your company's number listed in the directory? It is? Whose? Directories aren't just phone books - they're online, in print, and talk back!
The European Directory Marketplace Conference 2003 (EDM03) in London answers these questions on Wednesday, February 12.
With the end of the UK's 192 directory service, nearly a dozen competitors have announced enhanced directory service offerings under the new 118xxx dialing code, creating a bewildering number of offerings in the newly competitive market opened by the UK Office of Telecommunications (Oftel). While this presents consumers with a variety of choices in how to obtain information, it means that corporations and advertisers face critical decisions in how to market their businesses. In the absence of a central directory service, consumers may look to any number of providers. For businesses, getting listings in the right place will be essential to winning customers; for consumers, using the right directory service provider will get the best information when needed at the lowest cost. A special session of the EDM03 conference, hosted by Whitaker Associates, a leading consulting organization in worldwide directory services markets, will address the most important issues facing businesses and consumers alike.
Speakers will address the sweeping changes in Oftel's directory services regulations that took effect on December 10, 2002. New opportunities have competitors scrambling to win new business. Comparisons between traditional and new services and new service providers will give participants a roadmap for effective decision making in this vibrant new economy. Previously, directory services were delivered in isolation, with firm distinctions between print, electronic, and audio delivery; however, those barriers have been removed. Today's enhanced services blend all forms of delivery to meet business and consumer needs. For the first time, businesses are able to contract with third-party providers to make their use of directory inquiries more efficient and effective, and consumers have choices both at home and on the road with their mobile phones.
The cost of this special half-day morning session in London on February 12 is just US $299. For more information or to register, contact Whitaker Associates by visiting www.whitaker.com, or call +44 (0781) 796 4950. Those who have registered for the full EDM03 conference are registered to attend this session at no additional charge.
Whitaker Associates helps organizations take advantage of opportunities in domestic and international markets created by the communication technology revolution and regulatory reform. Whitaker Associates has particular expertise in competitive, technological and regulatory issues affecting specific segments of the communication industry; the Internet and other electronic directory services; voice directory assistance services; directory publishing; operator services; call centers; and payphone services.
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