EDM08 Schedule and Agenda

Monday June 9, 2008

1. Registration / Exhibits / Breakfast
   8:00

1. Introductory Remarks
   8:45-9:00
   Mr. Stuart Whitaker, Whitaker Associates
   The premise of this new program, “Search in the Mobile Era,” is that mobile search services being delivered today and tomorrow are orders of magnitude more powerful than services being delivered yesterday, and that this increased power will have a revolutionary impact on consumer expectations and market success. We are in the midst of a change that has been underway for some time, and that has no sign of stopping.
2. Keynote
   9:00-9:30
   Mr. Mike Short, Vice President of R&D, O2
3. Advertising
   9:30-10:30
   While advertising isn’t the only revenue model for information services, advertising is exploding online in both fixed and mobile markets. Some organizations have a long history with advertising, some are transitioning to advertising, and some are so new that they have no practically no revenue model history at all.
   • Mr. Russell Buckley, Managing Director, Europe, AdMob
   • Mr. James Levey, Director Product Marketing, Digital Advertising Unit, Amdocs
   • Ms. Helen Keegan, Managing Director, BeepMarketing

Break: 10:30-11:00

4. Content
   11:00-12:00
   More content is being demanded—and delivered—than ever before. Not just phone numbers, but whether the desired party is busy; not just the address, but directions, hours of operation, reservations, what’s in stock. Also—information never delivered before, such as user reviews, user-controlled content such as mobile phone numbers, and last but not least—adult content.
   • Mr. Tommy Ahlers, CEO, Founder, Member of the Board, ZYB
   • Mr. Steve Ives, CEO, Taptu
   • Mr. Andrew J. Scott, Founder / CEO, Rummble
   • Ms. Annie Mullins, Global Head of Content Standards, Vodafone
5. Operators
   12:00-12:30
   Carriers are a critical piece of the delivery channel. Carriers are looking for ways to increase their ARPU and are reluctant to give up control of their networks lest they become simple communication pipes. Yet carriers are feeling pressure from some commercial quarters to open up, and are feeling the watchful eye of regulators. This session will provide a second carrier's perspective on the issues and opportunites.
   • Mr. Carl Taylor, Director of Applications & Services, Global Technology Strategy, Hutchison Whampoa Europe

   Lunch: 12:30-13:30

6. Technology: Deployment of Capabilities Delivering New Revenues and Services
   13:30-14:30
   This is, fundamentally, a technologically enabled industry, and the industry is scrambling to incorporate current and anticipated capabilities as fast as they are created. Some of the key technologies having dramatic impact on this space are being incorporated in handsets and associated infrastructure, voice recognition, search capabilities, 3/4 G, location based services, VoIP, video. This session will look at technologies having some of the greatest impact on the industry.
   • Mr. Simon Grice, Founder, Ideas.org
   • Mr. Christian Hugonnet, CEO, NovaSys
   • Mr. Jussi-Pekka Partanen, Head of Search, Nokia

Break 14:30-15:00

7. Innovation Showcase: Investors & Demonstration
   15:00-17:00
   Innovation is driving the changes that are occurring in this marketplace, and no firm can prevent Rethe changes from occurring. Opportunities exist for firms who recognize opportunities to create new products and services that deliver value. While incumbents have incentives to preserve their status quo, most incumbents recognize that in order to survive in the long run, they need to invest in innovation and new product development. Investors are in the business of investing in products and services that have the potential to capture significant portions of current markets and to create new markets. This session will have veteran investors share their perspectives on today’s market and their thoughts about opportunities that they may be interested in. These sessions will see presentations by firms that have been selected for their promising products and services. Finally, the investors will have an opportunity to comment on the products and services that have been presented.

Presenters:

• Mr. Darin Ritz, Senior Vice President Operations, 1-800-info-FAST
• Mr. Melvyn Hunt, Ph.D., Joint MD & Co-Founder, Novauris
• Mr. Christian Mooser, CEO, PeterPays
• Mr. Tim Woolford, CEO, Trek Wireless

Investors:

• Mr. Mike Reid, Director, 3i
• Mr. Dermot Berkery, Delta Partners
• Mr. Sandy McKinnon, Pentech
8. Reception
   17:00-19:00